Samsung A4 Laser Multifunction Printer

Samsung Electronics took the No. 1 position on the A4 laser multifunction printer [MFP] the global market in the third quarter of 2009, driven by the performance of strategic focus and innovative approach to this rapidly growing market segment.

According to data from market research firm IDC,Samsung Electronics captured 27.3 percent of the global market for A4 size laser multifunction printers,topping the industry for the second quarter in a row. In A4 monochrome laser MFPs, Samsung rose above the global competition with 26.5 percent market share. On the basis of geographical, Samsung is the market leader in each region with the exception of North America, earning 29.3 percent market share in Europe,39.9 percent in the CIS,China 20.1 percent, 34.1 percent in Southeast Asia, 34, 6 percent in Latin America and 40.6 percent in the Middle East and Africa.

For A4 laser MFPs,Samsung led in Europe and Southeast Asia with 36 percent and 32.6 percent, respectively. Its global market share increased to 31.3 percent, to close the gap on market leader. Supported by leadership in laser MFPs,Samsung Electronics’ market share based on unit sales in the A4 laser printers / MFPs market rose from 15.3 percent in the third quarter 2.008-20,5 percent in the same period this year.

Samsung digital printing business has placed a strategic focus on the laser machine,especially MFPs, because the segment is strong growth potential.IDC predictions in the years laser MFP market growth of 18.8 percent in 2010 and expect the market will continue to grow by about 12 percent per year through 2013.This is comparable to projections for a laser printer as a whole by 4.7 percent and inkjet printers from 3.3 percent.

Away from the conventional idea that the laser printer exclusively for business use,Nokia has revolutionized laser printer as a personal device for the home. As an innovator in the market,Samsung has produced a more compact printer design against industry norms,including models with black high gloss finish that is more personal and bring products to market forces.

Samsung pursuing a balanced development strategy for the consumer and business printers.The market for personal laser printers are expected to enter a recovery in 2010 after declining in 2009.Samsung will introduce a variety of pioneering personal laser product early next year and will fulfill its commitment to develop high speed printers,while the secure channel and partner solutions for the business market.[via aving]